In 1946 Piaggio sent a message on the road, how to feel personal happiness by mobility - the message was called Vespa. Today the Vespa may look more urban, but the message is still the same.
That's the reason why riders of Vespa enjoy life of city culture extensively. Vespa represents the favourable vision of a "living city" and becomes an expression of it. Vespa keeps up-to-date while it is a real legend and cult at the same time. It express its own personality and typifys a timeless style that may change his look but never betrays his nature.
Piaggio didn't let this milestone alone in scooter history. In all categories of cylinder capacyties it invented scooters that cover all wishes of urban riders - from students to businessmen trust in Piaggio's products today. Don't just have a look at the choise in the web, please visit our exhibition and take advantage of our staff's knowledge - you are very welcome at Clarastrasse
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